Privacy policy

Privacy Policy

Last Updated: September 29, 2025

Modern Performance (“we,” “our,” or “us”) operates this website and online store, along with the content, features, tools, and services offered through it (collectively, the “Services”). This Privacy Policy explains how we gather, use, disclose, and safeguard your personal information when you access or interact with the Services, make a purchase, or otherwise communicate with us. If any portion of this Privacy Policy conflicts with our Terms of Service, this Policy governs with regard to how personal information is handled.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

Information We Collect

“Personal information” refers to information that identifies you or can reasonably be linked to you. Information that has been de-identified or anonymized is not considered personal information. Depending on how you use the Services and the laws applicable to your location, we may collect the following:

  • Contact details: name, shipping and billing addresses, email, and phone number

  • Payment and financial information: card numbers, account information, billing details, and transaction confirmations

  • Account data: login credentials, account preferences, saved settings

  • Shopping and transaction activity: items you browse, add to cart, save, purchase, return, or exchange

  • Communications: messages you send us, such as customer support inquiries

  • Device data: IP address, browser and device type, and unique identifiers

  • Usage information: how you navigate and interact with the Services, including timestamps and browsing behavior

Where We Obtain Personal Information

We collect personal information from several sources:

  • Directly from you when you create an account, place an order, or contact us

  • Automatically through cookies, device data, and similar technologies

  • Service providers who help us operate our business

  • Business partners or third parties who support certain aspects of the Services

How We Use Personal Information

We may use your information for the following purposes:

1. Operating and Improving the Services

We use your information to process payments, fulfill orders, manage your account, store your preferences, handle returns or exchanges, deliver notifications, and personalize your shopping experience. These activities allow us to maintain and enhance the Services.

2. Marketing and Promotional Communications

We may send you emails, messages, or other communications containing promotions or advertising. We may also display customized ads based on your interactions with our Services.

3. Protecting Our Business and Preventing Fraud

We use personal information to verify user accounts, monitor for suspicious behavior, investigate possible fraud or security threats, and protect the safety and integrity of the Services.

4. Customer Support and Communication

We use the information you provide to assist you with orders, answer questions, and maintain our relationship with you.

5. Legal Compliance

We may use or disclose your information to meet legal obligations, respond to governmental or law enforcement requests, participate in legal proceedings, or enforce our policies and terms.

How We Share Personal Information

Your information may be shared with third parties under the following circumstances:

  • Service providers that help operate our business (e.g., payment processors, analytics partners, fulfillment and logistics companies, IT service providers)

  • Advertising and marketing partners who assist in showing relevant promotions

  • Third parties you choose to interact with, such as shipping providers or social media integrations

  • Affiliates or related entities within our corporate structure

  • Parties involved in business transactions, such as a sale, merger, or restructuring

  • Legal authorities, when required by law or necessary to protect our rights or the rights of others

Relationship With Our Website Provider

Our website provider / web host / e-commerce platform collects and processes certain personal information related to your interactions with our site to operate, maintain, and improve the Services. Information that you submit through our website may be transmitted to the website provider and to third parties located outside your region as necessary to support the Services.

We may also use enhanced platform features provided by our website provider. These features may rely on data collected across multiple merchants using the same platform. In these cases, the website provider acts as an independent data controller for its own processing activities and is responsible for addressing any privacy-related requests related to those uses. For details about how your information is handled by our website provider, please consult their publicly available privacy policy.

Depending on local laws, you may also have the ability to exercise privacy rights directly through our website provider’s privacy tools.

Third-Party Websites

The Services may contain links to external websites or online services not operated by us. We are not responsible for the privacy practices or content of those third-party sites. You should review the privacy policies of any site you visit through external links.

Children’s Privacy

Our Services are not designed for or directed toward children. We do not knowingly collect personal information from individuals younger than the age of majority in their jurisdiction. If you believe a minor has provided us with personal information, please contact us so we can remove it.

Security and Data Retention

Although we implement safeguards to help protect your information, no security system is completely secure. Information transmitted over the internet may not be fully protected during transfer.

We retain personal information only as long as necessary to operate the Services, maintain your account, comply with legal obligations, resolve disputes, or enforce our agreements.

Your Rights and Choices

Depending on your location, you may have rights such as:

  • Access to the personal information we hold about you

  • Deletion of your personal information

  • Correction of inaccurate data

  • Portability of your information

  • Opting out of certain targeted advertising or data-sharing activities

Some jurisdictions recognize automated “opt-out preference signals,” such as the Global Privacy Control. Where legally required, we will honor such signals for the device or browser sending them.

You may exercise your rights through the tools available on the Services or by contacting us. For data handled by our website provider acting independently, please refer to their privacy resources.

We may need to verify your identity before fulfilling your request. You may designate an authorized representative to act on your behalf when permitted by law.

Complaints

If you have concerns about our handling of personal information, you may contact us using the details below. Depending on your location, you may also have the right to appeal decisions or file a complaint with your local data protection authority.

International Data Transfers

Your personal information may be transferred to and processed in countries other than your own. When personal data is transferred outside the European Economic Area or the United Kingdom, we use approved transfer mechanisms such as Standard Contractual Clauses unless the destination country is recognized as providing adequate protection.

Updates to This Policy

We may modify this Privacy Policy periodically to reflect changes in our practices or legal obligations. When updates occur, we will update the “Last Updated” date and provide additional notice as required by law.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, you can reach us at:

Email: info@modernperformance.com
Address: 9531 Town Park Drive, Houston, TX 77036, USA